I DJ lots of special in-store events for VS.  I'm not sure the exact details of this one, but they usually entail some combination of the following; Huge sales, New products, Eats & drinks, Raffle prizes, Good beats, Good times.

I'm not sure the exact details of this one, but I'll share when I do.  Either way you should plan to be there to knock some of that Xmas shopping out.